Kristen McMenamy Stars in a Tim Walker-Lensed Campaign for Zara Atelier

Publié le 9 décembre 2023 à 20:37

Kristen McMenamy Stars in a Tim Walker-Lensed Campaign for Zara Atelier

Zara’s atelier collections were conceived in 2021 to demonstrate the highest expression of craft exhibited by the retailer—and with its first three drops, that end has been achieved. Focusing on one wardrobe staple—the coat, the skirt, the dress—Zara Atelier has pushed the boundaries of conventionality in each piece. Now, with the fourth iteration of the line, the brand is focusing on the jacket. In this limited-edition collection, Zara takes the simple concept of a jacket and explores six different expressions of that garment. Guipure lace decorates the lapel of “The Poetess Jacket,” while metal hardware fittingly covers “The Rebel.” All the artistic takes can be seen on supermodel Kristen McMenamy, who stars as the face of the campaign in shots by renowned photographer (and frequent W magazine collaborator) Tim Walker. McMenamy dons each jacket in the ads, embodying the character proposed by the respective design in front of a backdrop that suggests some sort of abandoned gallery. It’s a theatrical collection, making McMenamy the perfect muse. Zara Atelier Collection 04, which ranges in price from $299 to $799, is available now at Zara.com and in select stores.

Emma Chamberlain x Warby Parker

For the first time, Emma Chamberlain has linked up with eyewear brand Warby Parker on a collaboration. The range features six different frames—which can be purchased with any lenses: reading glasses, full prescription, sunnies, etc.—with colorful options, wire-rimmed styles, and even a twist on the New York-based label’s classic “Durand” and “Lonnie” frames. Starting at $95, each pair represents a design that is beloved by Chamberlain, who herself bought her first Warby glasses when she was 16 years old in the Hayes Valley neighborhood of S.F. To celebrate the collaboration, Warby Parker is creating a pop-up on the other side of the country—its Greene Street location in Manhattan, to be exact. Dubbed Warby Park, the temporary space features greenery, a park bench, a fountain of Chamberlain Coffee, and pigeons (the Internet personality’s favorite animal, which also made its way into the campaign shot by Emily Lipson). For more, visit warbyparker.com.


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